Strategic Communications Planning

Strategic Communications Planning has just been added as Virtual CAP Resource Information to help you create a cohesive strategic communications plan for your agency.

As stated by the SPIN Project, a strategic communications plan has the power to transform an organization: both in terms of your credibility and status in your community, and in terms of the way you work together as a team to achieve your mission and vision for your community.

These resources have been gathered to help CAAs develop strategic communications plans:

• The SPIN Project offers a number of tools for Strategic Communications Planning
• The Opportunity Agenda focus on how Effective Messaging can be used with communications and the media to build public support for expanding opportunity for more Americans
• The W.K. Kellogg Foundation has compiled material to help with Spokesperson Training
• The Harvard Family Resource Project published a brief newsletter article on The ABCs of Strategic Communication

CLICK HERE for these great tools and more

to support your strategic communications planning efforts!